CREATING B2B MARKETING DEFINITION, STRATEGY, AND TRENDS

TRAINING OVERVIEW

Embark on a transformative journey into the dynamic realm of B2B marketing with our comprehensive training, “Creating B2B Marketing Definition, Strategy, and Trends” presented by DixonTech. In an era where businesses are constantly navigating through evolving landscapes, mastering B2B marketing is indispensable for sustainable growth and competitive advantage. This course offers a deep dive into the fundamental principles, strategic approaches, and emerging trends shaping the B2B marketing landscape today. As renowned marketer Seth Godin once said, “Content marketing is the only marketing left,” underscoring the pivotal role content plays in B2B marketing success. Through a blend of expert insights, real-world case studies, and interactive discussions, participants will gain invaluable knowledge and practical skills to drive impactful marketing strategies in the B2B sphere. Join us and unlock the keys to unlocking your organization's full potential in the dynamic world of B2B marketing.

TRAINING TOPICS

• The structure and the approach
• The market and the customers
• The competitors, defining the strategy and targets
• Constructing the mix, to deliver superior value propositions
• Supporting intermediaries, implementing and controlling the plan

By the end of this training course, delegates will be able to

• Construct a meticulously crafted marketing plan tailored to their organization's objectives and target audience.
• Articulate and substantiate a robust marketing strategy, demonstrating an in-depth understanding of market dynamics and consumer behaviour.
• Establish clear priorities for target audience segmentation, ensuring focused and effective marketing efforts.
• Develop an integrated marketing mix encompassing various channels and tactics to maximize reach and impact.
• Articulate compelling value propositions that justify premium pricing and resonate with target customers.
• Effectively collaborate with colleagues across departments, including sales, marketing communications, and product management, to seamlessly implement the marketing plan.
• Implement robust measurement and control mechanisms to track performance, identify areas for improvement, and ensure alignment with organizational goals.

TRAINING IS TAILORED TO

• Marketing directors seeking to refine their strategic approach and drive organizational growth through innovative marketing initiatives.
• Marketing managers looking to enhance their leadership skills and effectively execute marketing plans to achieve business objectives.
• Product managers, aiming to develop marketing strategies that effectively position and promote their products in the B2B marketplace.
• Sector managers, responsible for overseeing marketing activities within specific industry sectors and driving targeted marketing campaigns.
• Marketing communications executives seeking to optimize communication strategies and enhance brand visibility across various channels.
• Sales directors interested in aligning sales and marketing efforts to maximize revenue generation and customer acquisition.
• Key account managers focused on nurturing and maintaining relationships with key clients through strategic marketing initiatives.
• Sales and marketing support teams dedicated to providing essential support and resources to ensure the successful implementation of marketing strategies and sales activities.

TRAINING METHODOLOGY

Our training methodology for “Creating B2B Marketing Definition, Strategy, and Trends” is meticulously crafted to deliver an engaging and immersive learning experience. Through a combination of dynamic lectures, interactive discussions, real-world case studies, and hands-on exercises, participants will delve deep into the intricacies of B2B marketing. Led by seasoned industry experts, our approach fosters active participation and encourages practical application of concepts learned. Participants will have ample opportunities to collaborate with peers, share insights, and gain valuable perspectives from diverse experiences. Whether you're a seasoned marketing professional or just beginning your journey in B2B marketing, our methodology is designed to ensure that you walk away with actionable strategies, practical skills, and a renewed sense of confidence to tackle the complex challenges of the B2B marketing landscape.

DAY ONE:

THE STRUCTURE AND THE APPROACH

• How to write a structured marketing plan
• How to develop the plan
• How to align your plan with the corporate strategy
• Defining the brand principles
• Positioning the brand

DAY TWO:

THE MARKET AND THE CUSTOMERS

• Building relationships with stakeholders
• Scoping the market
• Acquiring market knowledge and insight
• Understanding the market drivers
• Understanding customers, decision-makers and decision-process
• Identifying customers’ challenges, to discover what they value

DAY THREE:

THE COMPETITORS, DEFINING THE STRATEGY AND TARGETS

• Understanding competitors
• Assessing your organization’s capabilities and limitations
• Measuring market attractiveness and defining strategic options
• Setting marketing objectives
• Creating and describing the marketing strategy
• Integrating marketing strategy and sales strategy
• Defining target groups, assigning priorities and tasks

DAY FOUR:

CONSTRUCTING THE MIX, TO DELIVER SUPERIOR VALUE PROPOSITIONS

• How to create differential advantage
• Defining the propositions
• Winning on value not on price
• Creating the right marketing communications mix
• Constructing the correct messages and tools
• Aligning the sales activities with marketing

DAY FIVE:

SUPPORTING INTERMEDIARIES, IMPLEMENTING AND CONTROLLING THE PLAN

• Supporting intermediaries
• Defining the schedule and responsibilities
• Defining resources and constructing a budget
• Controlling and verifying the plan
• Contingency planning
• How to write the plan