COMMUNICATION STRATEGIES FOR SENIOR LEADERSHIP

TRAINING OVERVIEW

Explore how even the most mundane behaviours contribute to shaping the culture within an organization, and the potential consequences of overlooking these everyday interactions. Recognizing that communication encompasses more than just spoken or written words allows for a fresh perspective in defining the language of your brand. Through thorough brand analysis, you'll gain expertise in implementing accountable actions.

By analysing current practices, you can develop essential strategies for establishing ethical codes and nurturing respect. Is being likeable necessary to garner favour? By delving into foundational communication theories and adopting innovative techniques like the Golden Fish method, you can refine leadership approaches tailored to your individual style. Understanding how contemporary messaging influences the Ripple Effect empowers you to leverage your communication skills for impactful change beyond mere rhetoric, fostering comprehensive shifts in attitudes.

TRAINING TOPICS

• What is communication? Behavioural and communication theory for brands.
• Creative communication storytelling, evolved media writing and visuals
• Conscious communication – presenting, styling + body language, get conscious in communication
• The personal plan – personalised road-mapping

By the end of this training course, delegates will be able to

• Analyse current practice to strengthen your Conscious Communication skills
• Workshop ways to objectively improve and evolve your Writing
• Discover how to present yourself for change
• Improve your understanding of situations through creative body-language
• Affect behaviour with Storytelling skills across Self-Brand, Brand and Communication

TRAINING IS TAILORED TO

• Communication workers, directors, PR professionals, and creators of content
• CEOs and boardroom influencers
• Marketing decision makers
• Support workers willing to take the next step in their careers to improve their behaviour, and that around them

TRAINING METHODOLOGY

The training methodology for this course involves a combination of interactive lectures, practical exercises, group discussions, and case studies. Participants will engage in hands-on activities to reinforce learning objectives and apply concepts in real-world scenarios. Throughout the course, there will be opportunities for individual reflection and peer-to-peer learning. Additionally, assessments and quizzes will be utilized to gauge understanding and track progress. The training will be facilitated by experienced instructors who will provide guidance, feedback, and support to ensure participants grasp the material effectively. Overall, the methodology is designed to promote active participation, knowledge retention, and skill development.

DAY ONE: 

WHAT IS COMMUNICATION? BEHAVIOURAL AND COMMUNICATION THEORY FOR BRANDS.

• Situational analysis
• What is strategy? What can we learn from others?
• Secrets of Emotional Intelligence + various personality tests
• Cognition and the science of decision-making
• When the To-Do is too long, how do you prioritise
• Pavlov, and the global brain

DAY TWO:

CREATIVE COMMUNICATION STORYTELLING, EVOLVED MEDIA WRITING AND VISUALS

• The top tips for critical thinking
• How to think like a disruptor
• Noise and feedback loops - where is it coming from and who’s in the feedback loops
• Overcoming self-hate and hate from others
• Basic communication theories
• Yes, No and seeking counsel

DAY THREE: 

BRANDING

• Understanding the Estates of Power - Audience
• Storytelling + research
• The Golden Fish theory
• Digital - We Are Who We Follow, cultivating communities
• Appearance - styling for the best results
• Panopticism, The Ripple Effect

DAY FOUR: 

CONSCIOUS COMMUNICATION – PRESENTING, STYLING + BODY LANGUAGE, GET CONSCIOUS IN COMMUNICATION

• Presenting tips, interpersonal, film, audio, and all media
• Body language
• Global labels
• Geo-locational experiences
• Identity spectrum
• Appearance

DAY FIVE: 

THE PERSONAL PLAN – PERSONALISED ROAD-MAPPING

• Brand personality + Brand legacy
• The audience
• Brand fans
• Differentiate, persuade, enforce + reinforce
• Image + Identity = Reputation
• Present your personal plan