Public Relations: Media Crisis Communications

This DIXONTECH course equips participants with the strategic skills and techniques needed to manage media relations and communication during crises. It focuses on developing rapid response frameworks, message control, and reputation management under pressure. Participants will learn to prepare for crises, communicate confidently with the media, and protect organizational credibility in fast-changing, high-stakes situations.

TRAINING TOPICS

• Principles of Crisis Communication and Reputation Management
• The Role of Media in Crisis Situations
• Developing Crisis Communication Plans
• Press and Public Relations Strategy Under Pressure
• Post-Crisis Recovery and Image Rebuilding

BY THE END OF THIS TRAINING COURSE, DELEGATES WILL BE ABLE TO:

• Identify and manage communication risks proactively
• Design and implement effective crisis communication plans
• Handle media relations and press conferences confidently
• Deliver clear, consistent, and trusted messages under pressure
• Maintain public confidence and organizational reputation
• Analyze post-crisis outcomes and communication effectiveness
• Apply global best practices in crisis PR and management

TRAINING IS TAILORED TO:

• Public relations and communication managers
• Government and corporate spokespersons
• Media and public affairs specialists
• Crisis management and emergency response officers
• Brand and reputation management professionals
• Executives responsible for corporate communication strategies

TRAINING METHODOLOGY

This program applies simulation-based learning, media interview practice, and crisis response case studies. Participants engage in real-time press briefing exercises, scenario planning, and communication role plays to strengthen crisis response skills and confidence when dealing with journalists and the public.

DAY 1

PRINCIPLES OF CRISIS COMMUNICATION AND REPUTATION MANAGEMENT

• Understanding the crisis communication framework
• The psychology of crisis and public perception
• Building and protecting organizational credibility
• The role of leadership in communication response
• Early warning systems and risk monitoring
• Case study: managing corporate image during crisis

DAY 2

THE ROLE OF MEDIA IN CRISIS SITUATIONS

• How traditional and social media shape public opinion
• Managing press relations during high-pressure events
• Building trusted media partnerships before a crisis
• The journalist’s perspective and media priorities
• Managing rumors and misinformation online
• Case study: government response in media crises

DAY 3

DEVELOPING CRISIS COMMUNICATION PLANS

• Creating a comprehensive crisis communication strategy
• Identifying stakeholders and audience mapping
• Preparing communication protocols and command chains
• Message mapping and scenario-based responses
• Internal vs. external communication coordination
• Workshop: building a crisis communication plan

DAY 4

PRESS AND PUBLIC RELATIONS STRATEGY UNDER PRESSURE

• Conducting media interviews with confidence
• Managing press conferences and tough questions
• Writing press releases and media statements under pressure
• Spokesperson performance and credibility techniques
• Media training and real-time interview simulation
• Case study: political communication during national crises

DAY 5

POST-CRISIS RECOVERY AND IMAGE REBUILDING

• Evaluating crisis response effectiveness
• Communicating recovery and rebuilding trust
• Corporate social responsibility in post-crisis engagement
• Reputation repair and stakeholder reassurance
• Lessons learned and future preparedness
• Building a culture of proactive communication