Agricultural marketing techniques

This specialized DIXONTECH program focuses on mastering agricultural marketing techniques essential for enhancing profitability and competitiveness in the agribusiness sector. Participants will learn how to identify target markets, design pricing strategies, and apply modern marketing tools to promote agricultural products effectively. The training blends strategic planning, digital marketing innovation, and value chain optimization tailored to both local and international agricultural markets.

TRAINING TOPICS

• Fundamentals of agricultural marketing
• Market research and consumer behavior
• Branding and product differentiation in agriculture
• Distribution and supply chain management
• Agricultural pricing and export strategies
• Digital and social media marketing
• Value addition and post-harvest marketing
• Sustainable and ethical marketing practices

BY THE END OF THIS TRAINING COURSE, DELEGATES WILL BE ABLE TO:

• Develop strong agricultural marketing plans
• Analyze consumer demand and market trends
• Build brand identity for agricultural products
• Design effective distribution strategies
• Apply pricing models for competitiveness
• Use digital tools for agri-marketing success
• Strengthen local and export marketing channels

TRAINING IS TAILORED TO:

• Agribusiness entrepreneurs and exporters
• Marketing professionals in agriculture
• Agricultural cooperatives and associations
• Food processors and distributors
• Government agricultural officers
• Rural development project managers
• Supply chain and logistics specialists

TRAINING METHODOLOGY

This DIXONTECH training combines interactive lectures, real-world agribusiness case studies, and group-based marketing simulations. Participants will design practical marketing plans, analyze case scenarios, and apply strategic marketing frameworks to real agricultural products. Emphasis is placed on hands-on tools, global case studies, and discussions that build confidence and professional capability.

DAY 1

INTRODUCTION TO AGRICULTURAL MARKETING

• Definition and scope of agricultural marketing
• Importance of marketing in agribusiness growth
• Evolution of agricultural marketing systems
• Market structure and market functions
• Factors affecting agricultural marketing performance
• Understanding stakeholders and intermediaries
• Government and private sector roles

DAY 2

MARKET RESEARCH AND CONSUMER ANALYSIS

• Market segmentation in agriculture
• Consumer behavior in agricultural markets
• Demand forecasting and seasonal patterns
• Conducting agricultural market surveys
• Interpreting data for marketing decisions
• Understanding local vs global market trends
• Practical tools for market intelligence

DAY 3

BRANDING, PRICING AND VALUE ADDITION

• Agricultural product differentiation strategies
• Building strong agricultural brands
• Developing pricing models for profitability
• Packaging and labeling requirements
• Value addition and processing techniques
• Case studies on successful agri-brands
• Ensuring product traceability and quality

DAY 4

DISTRIBUTION, SUPPLY CHAIN AND EXPORT STRATEGIES

• Designing efficient distribution networks
• Logistics challenges in agricultural marketing
• Export procedures and trade regulations
• Managing perishability and cold chains
• Public–private partnerships in exports
• Agricultural trade fairs and exhibitions
• Role of cooperatives and agrimarkets

DAY 5

DIGITAL MARKETING AND SUSTAINABLE PROMOTION STRATEGIES

• Digital transformation in agri-marketing
• Using social media for agricultural promotion
• E-commerce and online marketplaces
• Influencer and content marketing in agriculture
• Sustainable and ethical marketing principles
• Building customer relationships and loyalty
• Designing integrated agricultural marketing plans