Event Management and Planning

The DIXONTECH Event Management and Planning Course introduces professionals to the principles of event design, organization, and execution. It provides a clear framework to manage events of any size—from corporate functions to public celebrations. Participants will learn how to plan, coordinate, and evaluate events effectively, applying creative solutions, communication skills, and operational efficiency to deliver successful outcomes.

TRAINING TOPICS

• Fundamentals of Event Planning and Coordination
• Event Design, Themes, and Concepts
• Budgeting and Resource Allocation
• Venue Selection and Logistics
• Marketing and Promotion Strategies
• Stakeholder and Vendor Management
• Health, Safety, and Risk Control
• Event Day Operations and Teamwork
• Evaluation and Post-Event Reporting

BY THE END OF THIS TRAINING COURSE, DELEGATES WILL BE ABLE TO:

• Plan and organize professional events
• Manage budgets and logistics effectively
• Coordinate teams and suppliers smoothly
• Communicate efficiently with stakeholders
• Apply creativity in event design
• Ensure safety and operational compliance
• Deliver quality participant experiences

TRAINING IS TAILORED TO

• Administrative and communication officers
• Event coordinators and planners
• Marketing and PR professionals
• Conference and hospitality staff
• Executive assistants and office managers
• Public sector and NGO representatives
• Anyone involved in organizing events

TRAINING METHODOLOGY

This DIXONTECH course uses a blend of interactive lectures, group exercises, and real-life case studies to build practical event management skills. Participants will design event plans, simulate coordination scenarios, and receive direct feedback from instructors. The program combines visual presentations, teamwork simulations, and guided templates to ensure learning through action and experience.

DAY 1

INTRODUCTION TO EVENT MANAGEMENT AND PLANNING

• Understanding the event management industry
• Event types, objectives, and audiences
• The event planning process and stages
• Building an event concept and theme
• Key roles and responsibilities in event teams
• Identifying stakeholders and partners
• Creating the event action plan

DAY 2

EVENT DESIGN AND LOGISTICS PLANNING

• Venue selection and setup principles
• Time management and scheduling tools
• Catering, transportation, and hospitality needs
• Equipment and technical setup basics
• Coordination with suppliers and vendors
• Managing documentation and checklists
• Environmental and sustainability considerations

DAY 3

BUDGETING, MARKETING, AND PROMOTION

• Building and managing event budgets
• Sponsorship development and negotiation
• Marketing strategy and promotion tools
• Social media campaigns for events
• Communication with media and public
• Branding and image consistency
• Managing invitations and registrations

DAY 4

EVENT EXECUTION AND OPERATIONAL MANAGEMENT

• Pre-event briefing and coordination steps
• Managing event day operations effectively
• Communication flow and problem solving
• Guest management and hospitality etiquette
• Handling unexpected issues and changes
• Team leadership and motivation on-site
• Coordination with service providers

DAY 5

POST-EVENT EVALUATION AND CONTINUOUS IMPROVEMENT

• Post-event debriefing and reporting
• Collecting feedback and measuring success
• Financial reconciliation and documentation
• Evaluating supplier and stakeholder performance
• Lessons learned and improvement actions
• Building long-term event strategies
• Final review and certification session