Protocol and Event Management

The DIXONTECH Protocol and Event Management Course provides professionals with essential knowledge and practical tools to plan and manage official events, ceremonies, and high-level meetings with accuracy and cultural awareness. It combines event planning principles with diplomatic protocol, etiquette, and communication standards to help participants create professional and memorable experiences that reflect institutional excellence.

TRAINING TOPICS

• Introduction to Protocol and Event Management
• Diplomatic and Corporate Protocol Rules
• Event Planning and Coordination Techniques
• Managing VIP Guests and Delegations
• Ceremonies, Receptions, and Official Functions
• Communication and Etiquette in Protocol
• Media and Public Relations in Events
• Evaluation and Post-Event Reporting

BY THE END OF THIS TRAINING COURSE, DELEGATES WILL BE ABLE TO:

• Apply international protocol and etiquette standards
• Organize and coordinate official events professionally
• Manage VIP guests and delegations efficiently
• Communicate effectively during formal ceremonies
• Design and execute high-level event programs
• Ensure cultural sensitivity and decorum
• Evaluate event success and areas for improvement

TRAINING IS TAILORED TO

• Protocol and public relations officers
• Event and conference coordinators
• Government and embassy staff
• Executive assistants and communication officers
• Corporate communication professionals
• Hospitality and front-of-house staff
• Professionals managing official visits or ceremonies

TRAINING METHODOLOGY

This DIXONTECH course combines interactive sessions, real-case simulations, and group workshops to strengthen participants’ skills in event planning and protocol. It includes practical exercises, role-playing, and video-based demonstrations to help learners manage real-world situations with confidence. Each session integrates templates, scenario discussions, and checklists to ensure practical application and measurable learning results.

DAY 1

INTRODUCTION TO PROTOCOL AND EVENT MANAGEMENT

• Understanding the role of protocol in events
• Principles and importance of etiquette and precedence
• Structure of official and corporate events
• Cultural awareness and international decorum
• Key elements of event organization and management
• Planning frameworks and timelines
• Coordination roles and responsibilities

DAY 2

DIPLOMATIC, CORPORATE, AND SOCIAL PROTOCOL

• Diplomatic hierarchy and order of precedence
• Formal greetings and introductions
• Official titles, forms of address, and invitations
• Seating arrangements and placement principles
• National symbols, flags, and anthems
• Protocol for ceremonies and banquets
• Dress codes and gift-giving etiquette

DAY 3

EVENT PLANNING, LOGISTICS, AND VIP MANAGEMENT

• Identifying and inviting distinguished guests
• Managing arrivals, registration, and seating
• Logistics of transportation and security
• Catering, accommodation, and hospitality setup
• On-site coordination and staff responsibilities
• Managing crises or last-minute changes
• Liaising with service providers and partners

DAY 4

COMMUNICATION, MEDIA, AND PUBLIC RELATIONS IN EVENTS

• Managing media presence at official functions
• Preparing press releases and briefings
• Handling interviews and photo opportunities
• Communication during ceremonies and receptions
• Social media etiquette and representation
• Building positive institutional reputation
• Managing sensitive or confidential information

DAY 5

EVALUATION, REPORTING, AND PROFESSIONAL CONDUCT

• Post-event evaluation and reporting templates
• Gathering feedback and performance metrics
• Analyzing protocol and event effectiveness
• Continuous improvement in event coordination
• Maintaining professional image and ethics
• Lessons learned and improvement planning
• Certification presentation and course wrap-up