The DIXONTECH Hospitality Concept Strategy Course explores the creative and strategic process of developing successful hospitality concepts. Participants will learn how to transform market insights into unique, profitable, and sustainable hospitality brands. The training blends strategic thinking, customer experience design, branding, and innovation, enabling professionals to create competitive concepts for hotels, restaurants, and tourism enterprises.
This DIXONTECH program integrates case studies, creative workshops, and strategy simulations. Participants will engage in concept ideation labs, brand development exercises, and scenario-based business modeling. The training combines interactive lectures, design-thinking tools, and practical group projects, ensuring a full understanding of how to conceive, evaluate, and launch innovative hospitality concepts.
Group & Corporate Discounts: Available for companies enrolling multiple participants to help maximize ROI. Individual Discounts: Offered to self-sponsored participants who pay in full and upfront. Registration Process: Corporate nominations must go through the client’s HR or Training department. Self-nominations must be prepaid via the “payment by self” option. Confirmation: All registrations are subject to DIXONTECH’s approval and seat availability. Refunds: Provided in case of course cancellation or no seat availability. Tax Responsibility: Clients are responsible for any local taxes in their country.