Revenue Management Strategies in Hospitality

This professional program by DIXONTECH equips participants with the financial skills needed to design, interpret, and manage financial models specifically for the hospitality industry. Through handson exercises, participants will learn forecasting, budgeting, valuation, and profitability analysis using dynamic spreadsheet techniques applied to hotels, resorts, and tourism enterprises to support datadriven decisionmaking.

TRAINING TOPICS

• Fundamentals of hospitality financial modelling
• Revenue forecasting and demand analysis
• Cost structures in hotel operations
• Building profit and loss statements
• Cash flow projections and sensitivity analysis
• Investment appraisal and feasibility studies
• Scenario and breakeven modelling
• Valuation of hospitality assets
• Risk analysis and Monte Carlo simulation
• Performance dashboards and KPIs

BY THE END OF THIS TRAINING COURSE, DELEGATES WILL BE ABLE TO:

• Build dynamic financial models for hotels
• Perform sensitivity and scenario analysis
• Forecast revenues and expenses accurately
• Conduct feasibility and valuation studies
• Automate financial reporting with Excel
• Evaluate project returns and risk levels
• Present financial results to stakeholders

TRAINING IS TAILORED TO:

• Finance and accounting professionals in hospitality
• Hotel owners and investors
• Hospitality analysts and consultants
• Revenue and operations managers
• Corporate strategy and planning specialists
• Tourism development professionals
• Entrepreneurs in the hospitality sector

TRAINING METHODOLOGY

The training combines theoretical instruction with handson financial modelling exercises, real hotel case studies, and Excelbased simulations. Participants will construct financial models from scratch, perform datadriven analysis, and learn how to evaluate investment performance and operational decisions effectively.

DAY 1:

INTRODUCTION TO HOSPITALITY FINANCIAL MODELLING

• Understanding financial models and their structure
• Key financial statements in hospitality
• Linking operations to financial performance
• Overview of hotel revenue and cost centers
• Identifying key drivers of profitability
• Building model templates in Excel
• Practical session: Model logic and layout

DAY 2:

REVENUE FORECASTING AND COST MODELLING

• Techniques for room and F&B revenue forecasting
• Demand drivers and occupancy analysis
• Variable and fixed cost modeling
• Labour, utilities, and supply cost forecasting
• Departmental P&L model design
• Realworld forecasting examples
• Best practices in model accuracy

DAY 3:

CASH FLOW, FEASIBILITY, AND VALUATION MODELS

• Designing cash flow statements and projections
• Feasibility analysis for hotel projects
• Capital budgeting and ROI calculation
• Discounted cash flow (DCF) modelling
• Breakeven and sensitivity scenarios
• Project valuation metrics (NPV, IRR, Payback)
• Group exercise: Evaluating new hotel project

DAY 4:

RISK ANALYSIS AND PERFORMANCE DASHBOARDS

• Risk management and Monte Carlo simulation
• Using Excel tools for stochastic modelling
• Stresstesting financial assumptions
• Designing key performance indicators (KPIs)
• Building interactive dashboards for reporting
• Financial visualization and decision tools
• Interpreting outputs for management insight

DAY 5:

PRESENTATION AND STRATEGIC APPLICATION OF MODELS

• Integrating models into business decisions
• Presenting financial results effectively
• Automating reporting and scenario updates
• Strategic use of financial models for planning
• Aligning finance with business objectives
• Case study: Full hospitality model demonstration
• Final project: Group model presentation