Mastering Digital User Experience (UX) Program

DIXONTECH introduces the Mastering Digital User Experience (UX) Program, a comprehensive course designed to equip participants with advanced skills in creating intuitive, efficient, and engaging digital experiences. The program blends user research, design thinking, interface design, and usability testing to help professionals build impactful digital products that align with user needs and business goals. Delegates will master the tools and methodologies that define world-class UX design.

TRAINING TOPICS

• FUNDAMENTALS OF UX DESIGN & HUMAN-CENTERED THINKING
• USER RESEARCH, PERSONAS & JOURNEY MAPPING
• INFORMATION ARCHITECTURE & INTERFACE DESIGN PRINCIPLES
• USABILITY TESTING, ACCESSIBILITY & PERFORMANCE OPTIMIZATION
• UX STRATEGY, MANAGEMENT & DIGITAL TRANSFORMATION

BY THE END OF THIS TRAINING COURSE, DELEGATES WILL BE ABLE TO:

• Design and optimize user experiences that drive engagement, satisfaction, and loyalty across digital platforms.
• Apply human-centered design principles effectively.
• Conduct user research and usability analysis.
• Create wireframes, prototypes, and interactive designs.
• Develop UX strategies aligned with business goals.
• Improve accessibility and inclusiveness in design.
• Use modern UX tools and testing methods.

TRAINING IS TAILORED TO

• Professionals involved in digital product design, user research, and service innovation.
• UX/UI Designers and Digital Product Managers.
• Web and Mobile Application Designers.
• Graphic and Interaction Designers.
• Marketing and Communication Specialists.
• Business Analysts and Innovation Consultants.
• Developers seeking UX proficiency.

TRAINING METHODOLOGY

The program combines conceptual learning, case studies, and practical workshops using leading UX tools (Figma, Adobe XD, Miro). Participants engage in real design challenges, conduct usability testing, and develop prototypes that meet user and business objectives.

DAY 1:

FUNDAMENTALS OF UX DESIGN & HUMAN-CENTERED THINKING

• Understanding user experience and its business impact.
• UX vs UI: differences and interconnections.
• Human-centered design and design thinking process.
• Principles of usability and accessibility.
• Emotional design and behavioral psychology in UX.
• Case study: analyzing successful UX design examples.

DAY 2:

USER RESEARCH, PERSONAS & JOURNEY MAPPING

• Conducting qualitative and quantitative user research.
• Techniques: interviews, surveys, and observations.
• Building user personas and empathy maps.
• Creating user journey and experience maps.
• Identifying pain points and opportunity areas.
• Workshop: mapping a digital customer experience.

DAY 3:

INFORMATION ARCHITECTURE & INTERFACE DESIGN PRINCIPLES

• Structuring content through effective information design.
• Wireframing and low-fidelity prototype creation.
• Visual hierarchy, typography, and color theory.
• Designing for web, mobile, and cross-platform UX.
• Responsive design principles and layout consistency.
• Exercise: building a clickable wireframe.

DAY 4:

USABILITY TESTING, ACCESSIBILITY & PERFORMANCE OPTIMIZATION

• Designing and conducting usability tests.
• Analyzing user behavior and feedback loops.
• Accessibility standards (WCAG, ADA compliance).
• Performance metrics and load-time optimization.
• A/B testing and continuous improvement cycles.
• Lab: usability test and redesign recommendations.

DAY 5:

UX STRATEGY, MANAGEMENT & DIGITAL TRANSFORMATION

• Building a UX strategy aligned with business vision.
• Managing UX projects and stakeholder expectations.
• Integrating UX with Agile and DesignOps frameworks.
• Scaling UX maturity within organizations.
• Measuring ROI of UX design initiatives.
• Capstone project: design and present a digital prototype.

FORMATTING NOTES:

• Font: Poppins
• Size: 12
• Headings: Uppercase + Bold
• DAY titles: Bold + separate line
• Main titles: Bold + separate line
• Bullets: Standard, one line each (5–10 words)
• Spacing and alignment: Clean professional layout.