User Experience (UX) Program

DIXONTECH proudly offers the User Experience (UX) Program, designed to provide professionals with essential knowledge and skills to design user-centered digital products and services. This course introduces UX principles, research methods, design tools, and usability testing techniques to help participants create meaningful and intuitive experiences. Delegates will explore how to align user needs with business goals, ensuring that digital interfaces deliver both functionality and satisfaction.

TRAINING TOPICS

• INTRODUCTION TO USER EXPERIENCE AND DESIGN THINKING
• USER RESEARCH AND PERSONA DEVELOPMENT
• INFORMATION ARCHITECTURE AND WIREFRAMING
• VISUAL DESIGN, ACCESSIBILITY, AND INTERACTION PRINCIPLES
• USABILITY TESTING AND FEEDBACK ANALYSIS

BY THE END OF THIS TRAINING COURSE, DELEGATES WILL BE ABLE TO:

• Apply UX principles and methodologies to design effective, user-friendly digital solutions.
• Understand and apply core UX concepts.
• Conduct user research and build personas.
• Create wireframes and simple prototypes.
• Evaluate and improve usability through testing.
• Apply visual design and accessibility standards.
• Enhance customer experience across digital channels.

TRAINING IS TAILORED TO

• Professionals and teams involved in digital design, communication, and product development.
• UX/UI Designers and Graphic Designers.
• Product Managers and Developers.
• Web and Mobile App Designers.
• Marketing and Branding Professionals.
• Learning Experience Designers.
• Business Analysts and Project Managers.

TRAINING METHODOLOGY

The course integrates practical exercises, design workshops, and real-life UX case studies. Participants will use UX design tools such as Figma or Adobe XD to create prototypes, conduct usability testing, and analyze user behavior for continuous improvement.

DAY 1:

INTRODUCTION TO USER EXPERIENCE AND DESIGN THINKING

• Understanding UX and its importance in design.
• The design thinking process and innovation mindset.
• Empathy and user-centered design fundamentals.
• UX vs UI: similarities and differences.
• Overview of UX design roles and workflows.
• Case study: mapping a user-centered process.

DAY 2:

USER RESEARCH AND PERSONA DEVELOPMENT

• Planning and conducting user research effectively.
• Interviews, focus groups, and user observation.
• Building personas and empathy maps.
• Identifying user goals and motivations.
• Analyzing research data and drawing insights.
• Exercise: creating a persona profile.

DAY 3:

INFORMATION ARCHITECTURE AND WIREFRAMING

• Structuring information for digital usability.
• Developing site maps and user flows.
• Wireframing: sketching and digital mock-ups.
• Principles of content hierarchy and layout.
• Prototyping tools and usability validation.
• Workshop: building a basic clickable wireframe.

DAY 4:

VISUAL DESIGN, ACCESSIBILITY, AND INTERACTION PRINCIPLES

• Visual hierarchy, typography, and color theory.
• Designing for accessibility and inclusivity.
• Motion design and micro-interactions.
• Balancing aesthetics with usability.
• Responsive and adaptive design concepts.
• Lab: designing a visually optimized interface.

DAY 5:

USABILITY TESTING AND FEEDBACK ANALYSIS

• Planning and conducting usability tests.
• Gathering qualitative and quantitative feedback.
• Interpreting test results and user behavior.
• Iterating design improvements based on insights.
• Communicating UX findings to stakeholders.
• Capstone project: presenting a UX redesign case.

FORMATTING NOTES:

• Font: Poppins
• Size: 12
• Headings: Uppercase + Bold
• DAY titles: Bold + separate line
• Main titles: Bold + separate line
• Bullets: Standard, one line each (5–10 words)
• Spacing and alignment: Clean professional layout.