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Training Courses

Marketing Channels: Distribution Channel Marketing Management

Course Code
LS31
Category
Logistics And Supply Chain
Course ID
2524
Course Outline

Course Overview

This DIXONTECH course provides an in-depth understanding of marketing channels and distribution management, focusing on strategic channel design, partner management, and performance optimization. Participants learn how to create integrated marketing and distribution systems that enhance customer reach, strengthen partnerships, and deliver long-term competitive advantage. The program combines strategic frameworks, analytical tools, and real-world best practices from global market leaders.

TRAINING TOPICS

  • Fundamentals of marketing channels and distribution systems
  • Channel design, selection, and segmentation
  • Managing intermediaries and channel partners
  • Conflict management and coordination strategies
  • Channel performance measurement and optimization
  • Digital transformation in distribution and e-channels
  • Omnichannel strategy and consumer behavior alignment
  • Global logistics, branding, and channel integration
  • Future trends in marketing channel innovation

BY THE END OF THIS TRAINING COURSE, DELEGATES WILL BE ABLE TO:

  • Design effective marketing and distribution channels
  • Manage relationships with intermediaries and partners
  • Resolve conflicts and strengthen collaboration
  • Measure and improve channel performance
  • Implement omnichannel marketing strategies
  • Integrate logistics and marketing functions
  • Apply data-driven decisions to channel management
  • Align channel strategy with business objectives

TRAINING IS TAILORED TO:

  • Marketing and sales managers
  • Distribution and channel development officers
  • Business development and trade marketing executives
  • Supply chain and logistics professionals
  • Retail and franchise managers
  • Brand management specialists
  • Export and international marketing professionals
  • E-commerce and digital marketing strategists

TRAINING METHODOLOGY:

The DIXONTECH methodology emphasizes strategic application through interactive sessions, group discussions, and practical workshops. Participants engage in real-world case studies, market mapping exercises, and performance simulations. The course blends analytical tools, decision-making models, and collaborative problem-solving for effective channel strategy execution.

DAY 1:

INTRODUCTION TO MARKETING CHANNELS AND DISTRIBUTION SYSTEMS

  • Definition and scope of marketing channels
  • Channel structure and classification types
  • Strategic importance of distribution in marketing
  • Factors influencing channel design and selection
  • Channel value creation and competitive advantage
  • Vertical and horizontal marketing systems
  • Managing flows of goods, information, and finance
  • The role of intermediaries in value delivery
  • Case examples of global distribution strategies

DAY 2:

CHANNEL DESIGN, SELECTION, AND STRATEGIC PLANNING

  • Channel design process and key stages
  • Assessing customer needs and market coverage
  • Selecting appropriate intermediaries and partners
  • Channel segmentation and target market alignment
  • Designing multi-tier and hybrid channel systems
  • Evaluating distribution cost and performance trade-offs
  • Channel mapping and performance modeling
  • Legal and ethical considerations in channel design
  • Workshop: designing an optimized channel network

DAY 3:

CHANNEL MANAGEMENT, COORDINATION, AND CONFLICT RESOLUTION

  • Managing channel relationships and partnerships
  • Coordination mechanisms and communication systems
  • Motivation, training, and incentive structures
  • Sources and types of channel conflict
  • Negotiation and mediation techniques
  • Governance and power balance in distribution channels
  • Measuring partner satisfaction and loyalty
  • Monitoring and evaluating channel performance
  • Case study: resolving channel conflict effectively

DAY 4:

DIGITAL AND OMNICHANNEL DISTRIBUTION STRATEGIES

  • The rise of e-commerce and digital channels
  • Integrating physical and digital distribution systems
  • Customer journey mapping and omnichannel design
  • Social media, influencer, and affiliate channels
  • Technology platforms for digital logistics integration
  • Data-driven marketing and predictive analytics
  • CRM systems and partner relationship management (PRM)
  • Measuring cross-channel ROI and engagement
  • Best practices in digital channel innovation

DAY 5:

GLOBAL CHANNEL MANAGEMENT AND FUTURE TRENDS

  • Globalization and international channel challenges
  • Export and franchise distribution systems
  • Cross-border logistics and regulatory frameworks
  • Adapting marketing channels for emerging markets
  • Sustainable and green channel strategies
  • Managing brand consistency across global markets
  • Integrating logistics and marketing operations
  • Emerging technologies shaping channel management
  • Final project: developing a global channel strategy
 
 
 

Course Schedule

Discounts and Registration

Group & Corporate Discounts:
Available for companies enrolling multiple participants to help maximize ROI.
Individual Discounts:
Offered to self-sponsored participants who pay in full and upfront.
Registration Process:
Corporate nominations must go through the client’s HR or Training department.
Self-nominations must be prepaid via the “payment by self” option.
Confirmation:
All registrations are subject to DIXONTECH’s approval and seat availability.
Refunds:
Provided in case of course cancellation or no seat availability.
Tax Responsibility:
Clients are responsible for any local taxes in their country.