Media Management in Crisis Communications

This advanced DIXONTECH training prepares professionals to manage media effectively during crises that threaten organizational reputation, trust, and continuity. The course focuses on structured crisis communication planning, real-time media handling, spokesperson readiness, and message control under pressure. Delegates will gain practical tools to respond decisively, protect credibility, and lead media narratives during high-risk situations across corporate, government, and international environments.

TRAINING TOPICS

• Crisis Communication Fundamentals

• Media Management During Crises

• Spokesperson and Message Control

• Reputation Risk and Media Impact

• Post-Crisis Media Recovery

By the end of this training course, delegates will be able to:

• Manage media interactions during crises confidently

• Control messaging under intense media pressure

• Act effectively as crisis spokespersons

• Reduce reputational damage through media strategy

• Coordinate crisis communication teams efficiently

• Restore trust after crisis situations

TRAINING IS TAILORED TO

• Public relations and communication managers

• Media relations officers and spokespersons

• Crisis management team members

• Government communication professionals

• Corporate affairs and reputation managers

• NGO and international organization staff

TRAINING METHODOLOGY

The training combines expert briefings, crisis simulations, media role-play, real-world case studies, and group exercises. Participants practice live media responses, develop crisis statements, and apply structured frameworks to ensure confident performance and practical readiness in real crisis environments.

DAY 1

Crisis Communication Foundations

• Understanding crisis types and characteristics

• Media behavior during crisis situations

• Role of communication in crisis management

• Crisis escalation and information flow

• Ethical responsibilities in crisis communication

DAY 2

Media Strategy and Crisis Planning

• Crisis communication planning frameworks

• Media stakeholder mapping and prioritization

• Developing holding statements and key messages

• Internal coordination during media crises

• Legal considerations in media communication

• Preparing crisis communication manuals

DAY 3

Spokesperson and Media Handling Skills

• Spokesperson roles and accountability

• Managing press conferences effectively

• Handling aggressive media questioning

• Message discipline and consistency techniques

• Verbal and non-verbal communication control

• Live interview performance under pressure

• Managing social media during crises

DAY 4

Reputation Risk and Media Impact

• Media-driven reputation risk assessment

• Monitoring media coverage and sentiment

• Managing misinformation and rumors

• Stakeholder communication during reputational crises

• Aligning leadership messaging with media responses

DAY 5

Post-Crisis Media Recovery and Learning

• Post-crisis media evaluation techniques

• Rebuilding trust through strategic communication

• Long-term reputation recovery planning

• Reporting crisis communication outcomes

• Integrating lessons learned into policies