Certified Public Relations Professional (Preparation Course)

This professional DIXONTECH preparation course equips participants with the knowledge, frameworks, and competencies required to succeed in internationally recognized public relations certification examinations. The program consolidates core PR principles, strategic communication practices, media relations standards, ethics, and crisis communication fundamentals. Emphasis is placed on structured exam preparation, applied case analysis, and professional readiness aligned with global public relations competency frameworks.

TRAINING TOPICS

• Public Relations Professional Standards

• Strategic Communication Fundamentals

• Media Relations and Ethics

• Crisis Communication Essentials

• Certification Exam Preparation

By the end of this training course, delegates will be able to:

• Understand global public relations competency standards

• Apply strategic public relations frameworks confidently

• Demonstrate ethical and professional PR judgment

• Manage media relations using best practices

• Respond to communication risks professionally

• Prepare effectively for certification examinations

TRAINING IS TAILORED TO

• Aspiring certified public relations professionals

• Public relations officers and executives

• Corporate communication practitioners

• Government and NGO communication staff

• Media relations specialists

• Communication graduates entering the profession

TRAINING METHODOLOGY

The training combines structured lectures, exam-oriented frameworks, practice questions, case discussions, and guided reviews. Participants apply theory through scenarios aligned with certification standards, ensuring conceptual clarity, confidence building, and focused preparation for professional assessment requirements.

DAY 1

Public Relations Professional Foundations

• Role and scope of public relations

• Global PR standards and competencies

• Ethical principles and professional conduct

• Strategic communication fundamentals

• Public relations governance structures

DAY 2

Strategic Communication and Planning

• Communication objectives and alignment

• Stakeholder analysis and segmentation models

• PR strategy development frameworks

• Message planning and positioning basics

• Measurement principles in public relations

• Integrating PR within organizational strategy

DAY 3

Media Relations and Professional Practice

• Media landscape and news processes

• Media relations planning and execution

• Press materials and briefing standards

• Managing interviews and spokesperson roles

• Media ethics and compliance requirements

• Evaluating media coverage professionally

DAY 4

Crisis Communication and Reputation Management

• Crisis communication fundamentals

• Reputation risk and communication response

• Crisis planning and preparedness models

• Media handling during crisis situations

• Post-crisis communication evaluation

DAY 5

Certification Exam Preparation and Review

• Exam structure and competency mapping

• Sample questions and case-based analysis

• Common pitfalls in certification exams

• Final review of key PR frameworks

• Personal exam preparation strategies