Modern Strategic Brand Management & Public Relations Masterclass - 10 Days

This executive-level DIXONTECH masterclass delivers advanced expertise in strategic brand management and public relations within complex, fast-evolving environments. The program integrates global branding models, reputation management, strategic communications, and stakeholder influence to position brands with clarity, credibility, and long-term value. Participants develop the capability to align brand strategy with organizational vision, public perception, and media dynamics across competitive and crisis-prone landscapes.

TRAINING TOPICS

• Strategic Brand Management Foundations

• Brand Identity, Positioning, and Architecture

• Public Relations and Brand Reputation

• Media Strategy and Brand Storytelling

• Crisis, Trust, and Brand Resilience

• Digital Branding and Integrated Communications

• Brand Performance Measurement

• Leadership, Governance, and Brand Ethics

By the end of this training course, delegates will be able to:

• Design integrated brand and PR strategies

• Strengthen brand reputation and public trust

• Align brand positioning with organizational strategy

• Manage media influence on brand perception

• Lead brand communication during crises

• Measure and optimize brand performance

TRAINING IS TAILORED TO

• Senior brand and marketing managers

• Public relations and communication directors

• Corporate affairs and reputation leaders

• Government and public sector communicators

• NGO and international organization professionals

• Executives responsible for brand governance

TRAINING METHODOLOGY

This masterclass uses executive briefings, global case studies, strategic workshops, brand diagnostics, media simulations, and facilitated discussions. Participants work on real brand challenges, ensuring practical application, strategic depth, leadership perspective, and immediate value creation aligned with international best practices.

DAY 1

Strategic Brand Management Fundamentals

• Evolution of modern brand management

• Brand as a strategic organizational asset

• Linking brand strategy to corporate vision

• Brand leadership roles and responsibilities

• Internal brand alignment principles

DAY 2

Brand Identity and Positioning Strategy

• Brand identity systems and components

• Value proposition and brand promise

• Brand positioning and differentiation models

• Competitive brand landscape analysis

• Consistency across brand touchpoints

• Brand architecture and portfolio strategy

DAY 3

Public Relations and Brand Reputation

• Role of PR in brand equity building

• Reputation management frameworks

• Stakeholder perception and trust drivers

• Corporate storytelling and narrative control

• Managing brand visibility and credibility

DAY 4

Media Strategy and Brand Storytelling

• Media ecosystems and brand exposure

• Strategic media planning for brands

• Storytelling techniques for brand influence

• Managing brand spokespersons effectively

• Cross-cultural brand communication

DAY 5

Brand Governance, Ethics, and Risk

• Brand governance structures and policies

• Ethical branding and public accountability

• Reputation risk identification and assessment

• Managing brand compliance challenges

• Aligning leadership behavior with brand values

DAY 6

Crisis Communication and Brand Resilience

• Brand vulnerability and crisis typologies

• Crisis communication impact on brands

• Media pressure and brand protection

• Trust recovery and brand rebuilding

• Post-crisis brand repositioning strategies

• Learning from global brand crises

DAY 7

Digital Branding and Integrated Communications

• Digital brand ecosystems and platforms

• Social media influence on brand perception

• Integrating PR, marketing, and digital channels

• Managing online reputation and sentiment

• Content strategy for brand engagement

DAY 8

Brand Performance Measurement and Analytics

• Brand equity measurement models

• Brand KPIs and performance dashboards

• Media impact and sentiment analysis

• ROI of brand and PR investments

• Data-driven brand decision making

DAY 9

Leadership Communication and Brand Influence

• Executive presence and brand leadership

• Internal communication and brand culture

• Influencing stakeholders through leadership messaging

• Brand advocacy and ambassador programs

• Aligning leadership narratives with brand strategy

DAY 10

Future Trends and Strategic Brand Mastery

• Global trends in brand and PR management

• Sustainability and purpose-driven branding

• AI and technology impact on brand strategy

• Long-term brand resilience planning

• Masterclass integration and strategic roadmap