Executive Strategic Marketing and Communications

This executive-level DIXONTECH training empowers senior leaders to align strategic marketing with high-impact communications for sustainable growth and reputation leadership. The course integrates executive decision-making, brand positioning, stakeholder influence, and data-driven marketing governance. Participants develop the ability to lead integrated marketing and communications strategies that support organizational vision, competitive advantage, and measurable business outcomes.

TRAINING TOPICS

• Executive Marketing Strategy

• Integrated Marketing Communications

• Brand Positioning and Value Creation

• Stakeholder and Market Influence

• Marketing Performance and Analytics

By the end of this training course, delegates will be able to:

• Lead integrated marketing and communication strategies

• Align brand positioning with corporate strategy

• Influence stakeholders through executive messaging

• Govern marketing investments and priorities

• Measure marketing impact using executive dashboards

• Drive sustainable market differentiation

TRAINING IS TAILORED TO

• C-suite executives and directors

• Senior marketing and communications leaders

• Corporate affairs and brand heads

• Government and public sector executives

• NGO and international organization leaders

• High-potential executive managers

TRAINING METHODOLOGY

This program combines executive briefings, global case studies, strategic workshops, leadership simulations, and analytics labs. Participants work on real organizational challenges, apply decision frameworks, and build executive-ready strategies ensuring immediate relevance, strategic depth, and measurable outcomes.

DAY 1

Executive Marketing Strategy and Leadership

• Role of marketing in executive leadership

• Aligning marketing with corporate vision

• Market intelligence for strategic decisions

• Competitive positioning at executive level

• Governance of marketing strategy

DAY 2

Integrated Marketing Communications Excellence

• Integrated marketing communications frameworks

• Aligning messaging across channels

• Brand narrative and executive storytelling

• Cross-functional coordination and alignment

• Managing agencies and partners

• Ensuring consistency and credibility

DAY 3

Brand Positioning and Market Influence

• Strategic brand positioning models

• Value proposition and differentiation strategy

• Customer experience and brand perception

• Managing reputation and public trust

• Market influence and thought leadership

DAY 4

Stakeholder Engagement and Executive Communication

• Executive communication and influence skills

• Managing investors, media, and regulators

• Internal communication and leadership alignment

• Crisis-ready executive communication planning

• Ethical communication and accountability

DAY 5

Marketing Performance, Analytics, and Governance

• Executive marketing KPIs and dashboards

• Measuring ROI of marketing investments

• Data-driven decision making for leaders

• Continuous improvement and optimization

• Future trends in executive marketing leadership