Advanced Social Media Training

This advanced DIXONTECH training develops strategic, analytical, and performance-driven social media capabilities for modern organizations. The course focuses on advanced content strategy, audience intelligence, platform optimization, reputation protection, and data-driven decision-making. Participants will learn how to manage social media as a strategic communication and branding function aligned with organizational objectives, public engagement, and measurable business impact.

TRAINING TOPICS

• Advanced Social Media Strategy

• Content Planning and Platform Optimization

• Audience Intelligence and Engagement

• Social Media Risk and Reputation Management

• Analytics, Measurement, and Performance

By the end of this training course, delegates will be able to:

• Design advanced social media strategies

• Optimize content across major platforms

• Analyze audience behavior and engagement

• Manage social media reputation risks

• Measure performance using analytics tools

• Align social media with communication goals

TRAINING IS TAILORED TO

• Social media managers and specialists

• Digital communication professionals

• Marketing and PR practitioners

• Corporate communication teams

• Government and public sectorcommunicators

• NGO and nonprofit media officers

TRAINING METHODOLOGY

The course combines expert-led sessions, platform-based case studies, practical workshops, content labs, and analytics exercises. Participants work on real social media scenarios, develop advanced content plans, analyze performance data, and apply best practices to ensure practical learning and immediate workplace application.

DAY 1

Advanced Social Media Strategy and Planning

• Strategic role of social media platforms

• Aligning social media with organizational goals

• Platform selection and strategic prioritization

• Social media governance and policies

• Trends shaping advanced social media practice

DAY 2

Content Strategy and Platform Optimization

• Advanced content planning frameworks

• Platform-specific content optimization techniques

• Visual storytelling and content consistency

• Editorial calendars and publishing workflows

• Integrating paid and organic strategies

• Brand voice and tone management

DAY 3

Audience Intelligence and Engagement Management

• Audience segmentation and persona development

• Community management and engagement strategies

• Managing influencers and digital advocates

• Handling comments, feedback, and complaints

• Social listening and sentiment analysis

DAY 4

Social Media Risk, Crisis, and Reputation

• Identifying social media reputation risks

• Managing negative engagement and backlash

• Crisis escalation and response protocols

• Legal and ethical considerations online

• Protecting brand credibility on social platforms

• Coordinating social media during crises

DAY 5

Analytics, Measurement, and Performance Optimization

• Social media KPIs and performance metrics

• Analytics tools and dashboard interpretation

• Course Schedule

  Discounts and Registration

  Group & Corporate Discounts:
  Available for companies enrolling multiple participants to help maximize ROI.
  Individual Discounts:
  Offered to self-sponsored participants who pay in full and upfront.
  Registration Process:
  Corporate nominations must go through the client’s HR or Training department.
  Self-nominations must be prepaid via the “payment by self” option.
  Confirmation:
  All registrations are subject to DIXONTECH’s approval and seat availability.
  Refunds:
  Provided in case of course cancellation or no seat availability.
  Tax Responsibility:
  Clients are responsible for any local taxes in their country.