Social Media for Business - 10 Days

This comprehensive DIXONTECH 10-day program equips professionals with strategic, operational, and analytical skills to leverage social media as a powerful business growth and communication tool. The course connects social media with branding, marketing, sales, customer engagement, and reputation management. Participants will learn how to design, manage, and optimize business-focused social media strategies aligned with organizational objectives and measurable performance outcomes.

TRAINING TOPICS

• Social Media Strategy for Business

• Content Creation and Brand Storytelling

• Audience Engagement and Community Management

• Social Media Marketing and Sales Enablement

• Social Media Analytics and Performance

• Risk, Reputation, and Crisis Management

• Governance, Policies, and Ethics

• Future Trends in Business Social Media

By the end of this training course, delegates will be able to:

• Design business-driven social media strategies

• Build strong digital brand presence

• Engage customers and stakeholders effectively

• Support marketing and sales through social media

• Measure performance using analytics tools

• Manage risks and online reputation professionally

TRAINING IS TAILORED TO

• Business owners and entrepreneurs

• Marketing and communication professionals

• Social media and digital managers

• PR and corporate communication teams

• Government and public sector professionals

• NGO and nonprofit communication staff

TRAINING METHODOLOGY

This program uses expert-led sessions, real business case studies, content workshops, analytics labs, and group exercises. Participants develop end-to-end social media business strategies, apply tools in practical scenarios, and build actionable plans that can be implemented immediately within their organizations.

DAY 1

Social Media and Business Fundamentals

• Role of social media in business

• Business objectives and social media alignment

• Overview of major social media platforms

• Social media trends impacting businesses

• Social media value creation models

DAY 2

Business-Oriented Social Media Strategy

• Defining business goals for social media

• Platform selection for business impact

• Competitive and market analysis

• Social media positioning and differentiation

• Strategic planning frameworks for business

DAY 3

Content Strategy and Brand Storytelling

• Business storytelling principles

• Content types for brand engagement

• Visual identity and brand consistency

• Editorial planning and content calendars

• Content approval and workflow management

• Aligning content with customer journey

DAY 4

Audience Targeting and Community Building

• Audience segmentation and personas

• Community management best practices

• Engagement techniques for business growth

• Managing feedback and customer conversations

• Building trust and loyalty online

DAY 5

Social Media Marketing and Campaigns

• Social media campaigns for business

• Paid versus organic social media strategies

• Campaign planning and execution

• Budgeting and resource allocation

• Measuring campaign effectiveness

DAY 6

Sales, Lead Generation, and Customer Support

• Social selling concepts and tools

• Lead generation through social platforms

• Integrating social media with sales teams

• Customer service via social channels

• Managing customer experience online

• CRM and social media integration

DAY 7

Analytics, Metrics, and Business Performance

• Business-focused social media KPIs

• Analytics tools and dashboards

• Measuring ROI of social media activities

• Interpreting data for business decisions

• Reporting performance to management

DAY 8

Risk Management and Online Reputation

• Identifying social media risks

• Managing negative comments and crises

• Reputation monitoring and sentiment analysis

• Legal and ethical considerations

• Social media crisis response planning

DAY 9

Governance, Policies, and Team Management

• Social media governance frameworks

• Policies, guidelines, and controls

• Managing internal social media teams

• Agency and vendor coordination

• Ensuring compliance and consistency

DAY 10

Future Trends and Business Social Media Mastery

• Emerging platforms and technologies

• AI and automation in social media

• Long-term social media sustainability

• Integrating social media into business strategy

• Final strategy presentation and action plan