Graphic Design & Desktop Publishing

This professional DIXONTECH training provides comprehensive skills in graphic design and desktop publishing for corporate, media, and digital environments. The course integrates visual communication principles, layout design, typography, and brand consistency to produce professional publications. Participants will gain practical capabilities to design, format, and deliver high-quality visual materials aligned with communication objectives and industry standards.

TRAINING TOPICS

• Graphic Design Principles

• Typography and Visual Hierarchy

• Desktop Publishing Layouts

• Branding and Visual Consistency

• Print and Digital Production

By the end of this training course, delegates will be able to:

• Apply core graphic design principles professionally

• Create structured and attractive layouts

• Use typography effectively in publications

• Maintain brand consistency across designs

• Produce print-ready and digital files

• Communicate visually with clarity and impact

TRAINING IS TAILORED TO

• Graphic design professionals and beginners

• Marketing and communication staff

• Media and publishing teams

• Corporate communication officers

• Government and NGO media staff

• Administrative and design support teams

TRAINING METHODOLOGY

The course combines expert-led instruction, visual demonstrations, hands-on design exercises, and real-world publishing examples. Participants work on practical projects, apply layout and typography rules, and receive structured feedback to ensure skill mastery and immediate application in professional publishing contexts.

DAY 1

Graphic Design Foundations

• Principles of visual communication design

• Elements of design and composition

• Color theory and visual balance

• Understanding audience and design purpose

• Design ethics and professional standards

DAY 2

Typography and Visual Hierarchy

• Typography fundamentals and font selection

• Readability, spacing, and alignment techniques

• Creating visual hierarchy in layouts

• Combining typography with images effectively

• Typography consistency across publications

• Common typography mistakes to avoid

DAY 3

Desktop Publishing Layout Design

• Page layout structures and grid systems

• Designing brochures, reports, and publications

• Image placement and visual flow

• Managing multi-page documents efficiently

• Applying brand guidelines in layouts

DAY 4

Branding and Visual Consistency

• Brand identity fundamentals for designers

• Applying logos and brand elements correctly

• Consistency across print and digital materials

• Adapting designs for different platforms

• Quality control and design refinement

• Managing revisions and approvals

DAY 5

Print, Digital Output, and Professional Delivery

• Preparing files for professional printing

• Color modes and resolution standards

• Exporting designs for digital platforms

• File formats and publishing requirements

• Final project presentation and feedback