DEVELOP AND IMPLEMENT EFFECTIVE STRATEGIC MARKETING PLANS

TRAINING OVERVIEW

Gain the strategic edge in the dynamic realm of marketing with DixonTech's meticulously crafted training course on “Develop and Implement Effective Strategic Marketing Plans.” Our program is meticulously designed to empower professionals with the knowledge and skills necessary to navigate today's competitive landscape successfully. Through a blend of theoretical insights and practical applications, participants will learn to devise comprehensive marketing strategies that resonate with target audiences and drive business growth. Led by industry experts, this course will delve into key concepts such as market analysis, consumer behaviour, branding, and digital marketing strategies. Whether you're a seasoned marketer seeking to refine your approach or a newcomer eager to grasp the essentials, DixonTech's training promises to equip you with the tools needed to thrive in the ever-evolving marketing landscape.

TRAINING TOPICS

• Introduction to marketing planning
• Situation review – analysing the current situation
• Formulating strategy
• 4 p’s – executing marketing tactics
• Delivering the marketing strategy

By the end of this training course, delegates will be able to

• Develop comprehensive strategic marketing plans tailored to their organization's objectives and target audience.
• Utilize market analysis techniques to identify opportunities and challenges within their industry.
• Understand consumer behaviour and preferences to create compelling marketing campaigns that resonate with target audiences.
• Implement effective branding strategies to establish a strong brand presence and differentiate their offerings in the market.
• Evaluate the performance of marketing initiatives using relevant metrics and analytics tools to optimize future strategies.
• Collaborate cross-functionally with other departments to align marketing efforts with overall business goals and objectives.
• Adapt to changing market dynamics and emerging trends to stay ahead of the competition. By equipping delegates with these essential skills and knowledge, our training course ensures they are well-prepared to drive success and growth in their marketing endeavours.

TRAINING IS TAILORED TO

• Professionals in Marketing Roles
• Managers Seeking Strategic Marketing Expertise
• Entrepreneurs and Business Owners
• Marketing Graduates and Students
• Anyone Looking to Enhance Their Marketing Skills

TRAINING METHODOLOGY

At DixonTech, our training methodology is designed to immerse participants in a dynamic learning experience that fosters in-depth understanding and practical application of strategic marketing principles. Through a blend of interactive workshops, real-world case studies, and hands-on exercises, participants will gain invaluable insights and skills that can be immediately implemented in their professional roles. Led by industry experts and seasoned practitioners, our expert-led sessions provide a unique opportunity to learn from the best in the field and gain practical insights into effective marketing strategies. Additionally, our customized learning materials, peer learning opportunities, and continuous feedback mechanisms ensure that participants receive personalized support and guidance throughout their learning journey. By embracing a holistic approach to learning, our training methodology equips participants with the tools, knowledge, and confidence needed to develop and implement effective strategic marketing plans that drive success for their organizations.

DAY ONE:

INTRODUCTION TO MARKETING PLANNING

• The core marketing concepts
• 4 P’s of the marketing mix: product, price, promotion, place
• Useful frameworks for creating a marketing strategic plan
• Setting strategic marketing goals: linking to corporate vision, mission & business objectives

DAY TWO:

SITUATION REVIEW – ANALYSING THE CURRENT SITUATION

• Different models for conducting a marketing audit
• Collating customer and product data
• Using a SWOT to identify key internal & external factors
• Making assumptions based on the SWOT analysis
• Determining demand for your products and services
• Agreeing expected results

DAY THREE:

FORMULATING STRATEGY

• The 4 competitive strategic positions
• Ansoff’s Matrix: setting strategic marketing objectives
• Understanding what motivates audiences
• The market segmentation process
• Creating buyer personas for key market segments
• The marketing control process: forecasting, budgeting & monitoring

DAY FOUR:

EXECUTING MARKETING TACTICS 4 P’S

• Developing new products and services
• Managing the product life cycle
• Product mix decisions: families, lines and brands
• Pricing mix decisions: costs, demand, methods
• Promotion mix decisions: advertising, promotions, PR & selling
• Place mix decisions: push vs pull, channels length & type

DAY FIVE:

DELIVERING THE MARKETING STRATEGY

• Co-opting a team representing key areas of the business to input to the strategy
• Running workshops to ensure the marketing strategy captures experiences and concerns of stakeholders
• Drafting the document: number of pages and their content
• Anticipating office politics: winning support up and down the organization
• Action pl